DIGITAL RHETORIC

Attract, Persuade, Sell - Communication That Converts

Whatever you sell, the world's original persuasion framework will transform your business fortunes! 

What Is Digital Rhetoric?

'Digital Rhetoric' is a 21st century approach to the most validated persuasion framework in existence. 

First outlined by the Ancient Greek philosopher Aristotle, rhetoric has been used to shape thoughts and change beliefs for thousands of years. Today, its ancient principles are found in successful marketing and political campaigns worldwide.

Now you can use it to drive more clicks, subscribers, and sales for your business!

Take this opportunity to master the psychology of persuasion and apply proven techniques to attract more traffic to your website, grow a larger audience, and convert more visitors into paying customers. 

If you're an ecommerce store owner or sell products and services online, the timeless tactics in 'Digital Rhetoric' are your secret weapons for success!

End the frustration that comes from experimental methods, and follow the strategies that have worked for the most successful people in history!

What Others Have Said About Digital Rhetoric!

Incredible Value!

"Digital Rhetoric delivers incredible value for the price. The modules are well-structured, and the added resources - like templates and the AI assistant - are worth the cost alone. It helped me refine my ad campaigns and write emails that actually get opened and read."

Immediate Results!

"Strikes the perfect balance between explaining the theory behind persuasion and giving practical tools to apply it. By the end, I felt confident enough to redesign my email strategy with immediate results.
Truly a must-take course!"

Great For E-Commerce!

"I've taken countless courses trying to boost sales for my online store, but Digital Rhetoric stands out for its practical, actionable content. After applying the strategies to my site and product descriptions, I saw improvements to my conversion rates within weeks!"

Why Persuasion Matters

By definition, rhetoric is the art of persuasive communication and until relatively recently, it was a commonly taught subject in schools and universities. 

Yet despite the word 'rhetoric' disappearing from common use, we practice persuasion daily—encouraging our children to make wise choices, presenting compelling arguments in meetings, or recommending a new restaurant to friends. We are constantly trying to influence beliefs.

Yet, most people lack the reliable approach to persuasion that rhetoric provides. Their efforts are random, without thought, and yielding success only by chance.

This may suffice for casual scenarios, but with our livelihoods on the line, an unstructured method won’t cut it. 

- Selling is just persuading others to see the value of your offer. 
- Audience building is about sparking interest in your message.
- Winning clients relies on trust and connection.

This is why persuasive messaging is so crucial in developing a brand. From selecting persuasion goals to serve as guiding stars, to techniques that shape beliefs,  rhetoric provides a proven method for achieving success.

persuasion is not dirty tricks and deception!

As Aristotle successfully argued thousands of years ago, rhetorical strategies are most effective when based on truth and virtue. In the long run, attempts to influence based on lies and dishonesty will only harm your cause!

Rather than a magician's smoke and mirrors, persuasion techniques are like the lighting of a professional photographer's studio. They can focus attention, frame a scene, trigger emotions, and bring out the best in a picture, but they cannot change what is present.

Are You Missing An Opportunity?

Is perfecting your digital communication something you're overlooking? 

Many business owners acknowledge the importance of digital messaging but find it difficult to dedicate time and resources to invest in a communication strategy. This often leads to sporadic efforts that lack cohesion and fail to engage potential customers.

Many feel they lack the specific knowledge required to make a noticeable difference in their results. Others incorrectly consider refined communication a luxury reserved for multinational businesses with teams of experts pouring over every last word.

Yet the art of persuasion is not confined to the elite; it's accessible to everyone. When strategically implemented, it can transform your business.

You don’t need to be an expert or invest ridiculous amounts of time. With a clear, focused approach to digital rhetoric, any business owner can learn to craft compelling messages that resonate with their audience and drive meaningful engagement. 

Isn’t it time to stop the guesswork and start communicating in a way that truly speaks to your customers and shows them how great your brand is?

"Remember, while a diamond's beauty is constant, it will only sparkle when displayed in the right light"

Rhetoric: The Basics

The art of rhetoric covers several powerful techniques with the ability to change beliefs and drive action. But rhetoric is not hocus pocus hypnosis - it's grounded on established psychology.

To illustrate, let's travel back to ancient Greece and explore the timeless fundamentals of rhetoric established by Aristotle. He revealed three critical building blocks with the power to influence human behaviour:
Credibility of character (ethos). Credibility is the foundation of all persuasion. Only when you're viewed as trustworthy and knowledgeable your message be received with open eyes and ears.

Emotional appeal (pathos). Emotions are at the heart of all persuasion. Everyone knows that emotions sell. We must tap into our audience's deepest feelings to create powerful desires that motivate action.

Logical arguments (logos). While emotions sell, we use logic to justify our feelings. Combined with emotion, logical arguments ensure your message is not just accepted but also acted upon.

Aristotle also taught about the importance of invention, arrangement, style, memory, and delivery of persuasive communication.

"Persuasive techniques must appeal to all three building blocks to influence thoughts and shape beliefs"

Tools For A Digital Age

To achieve tangible results, you need the right toolkit of techniques.

While it may sound like hyperbole, the right communication tactics really can skyrocket sales and subscription numbers, encourage engagement, and build an army of passionate fans.

You might be thinking that ancient rhetorical principals are great for political debates and scholarly articles, but you need strategies designed for the digital age. Where persuasion takes place in email inboxes, on social media feeds, and sales pages just like this one.

And that's exactly why we created 'Digital Rhetoric' ...

Along with giving Aristotle's rhetoric a makeover for the modern age, we'll explore how to determine the right persuasion strategy, how to use five powerful communication techniques, stylish rhetorical writing enhancements, and our persuasive email framework.

Our goal is to help you understand how to apply proven tactics that evoke emotion, simplify understanding,  generate excitement, shape perceptions, and compel others to accept new beliefs!

Our History

Like other crucial life skills, the persuasion can be studied, taught, and mastered. One of the wisest men in history knew this when he laid down his historic teachings on the art of rhetoric.

Human psychology has barely changed over the past few thousand years, making Aristotle's foundational teachings as relevant today as ever.

We didn’t know too much about Aristotle back in 2020 when Talking Toucan was a small copywriting and content marketing agency.

While we weren't world famous, things were looking good. We had a healthy book of business writing on a range of industries from wedding planning and photography to wooden decking! 

But then the pandemic hit, our clients started cutting their costs, and our wings were promptly clipped.

In the chaos of the following years, we searched for a cutting edge that would differentiate us from other writers. That was when we stumbled upon Aristotle's teachings on the art of rhetoric, considered to be one of the original works on persuasion.

While it wasn't an easy read, it was fascinating to see how all modern techniques could be traced back to his fundamentals and we uncovered some new secrets!

But we were also aware that modern persuasion isn’t conducted in the assemblies of ancient Greece, it takes place in our email inboxes, on our social media feeds, and while we're browsing the web ...

Nora Velazco
Talking Toucan - Creative Director

As professional writers, we were already experts in research, so we started combining those fundamentals with modern tactics, techniques, and case studies, eventually creating a recipe for 21st century digital success.

With this blend of ancient secrets applied to modern mediums, we crafted our own unique approach to persuasive digital messaging.

The strategies are ideal for copywriters, content creators, and small business owners trying to breathe new life into their dreams.

They are simple, yet immensely powerful, especially when used together.

It's easy to prove they work too. As you can see them being used by the world's most successful companies. You just need to know what to look for! 

Our exact method was used to shift over 500 boxes of ridiculous looking custom golf balls, it helped a freelance interior designer sell services to clients on the other side of the world, and create countless email audiences for our clients.

Imagine the success your business will enjoy when you combine the timeless wisdom of the ancient world with the tactics major brands and politicians use to win the hearts of millions.

Nora Velazco
Talking Toucan - Creative Director

Ready To Learn the Secrets Yourself?

Digital Rhetoric
Persuasion Planning

Based on thousands of years of wisdom and modern marketing strategy, our Digital Rhetoric training will show you exactly how persuasion works.

Designed with email marketing and content writing in mind, learn the fundamentals of persuasion that will help your online messaging soar to new heights . 

Enjoy increased sales, subscribers, and audience engagement after implementing a tailored persuasion strategy and plan for your business.

The training begins by helping you set the right goals.

Many business owners believe they only need to persuade their target clients to buy their products but this is the wrong approach and mindset! While sales may be your long-term goal, it's more effective to persuade your audience to adopt the beliefs that make selling effortless!

In the first part of this course, we'll show you how to identify those crucial beliefs so they can form the basis of your plan.

But setting goals is only the first step ...

Digital Rhetoric
Proven Persuasion Strategies

It's one thing knowing what you need your audience members need to believe, it's another thing to convince them to adopt those beliefs. 

This is your comprehensive guide to proven persuasion techniques in an ever changing digital landscape. 

Discover how to apply Aristotle's foundational teachings on the art of rhetoric to the digital world. These ground-breaking lessons are the base upon which the arts of influence and persuasion are built. Bring any message to life, learn how to turn the mundane into the extraordinary,  establish a blueprint for forming arguments that compel others to believe. 

You'll also discover the right ways to use emotion, logic, storytelling, framing, and rhetorical language in your digital messaging. 

Put It All Together In Your Digital Messaging

Digital Rhetoric
Persuasive Email Framework

Stop sending the same boring, spammy messages as everyone else and learn how to craft compelling emails that engage, excite, make a real difference, and of course, drive your business to new heights.

In this special lessons, you'll unlock a repeatable framework for writing highly persuasive emails your audience will love!

We've broken down the structure of the perfect email to create the ultimate email marketing blueprint! 

Based on the proven persuasion principles of rhetoric that we outline in the main course, you'll learn the most effect way to write each part of the email and put it all together. 

The result?

Emails that consistently drive conversions and have the power to turn regular subscribers into passionate fans!

Introducing Your Personal Persuasion Consultant ...

Persuasive Pro
Persuasion GPT Bot

Get instant access to Persuasive Pro - your personal assistant for persuasive digital messaging . Persuasive Pro is a custom built GPT bot designed to analyse your digital message drafts and provide immediate actionable insights.

Whether you're crafting compelling sales copy, enticing blog articles, engaging email broadcasts, or viral social media posts, enter your draft text and Persuasive Pro will provide you with expert guidance rooted in the timeless principles of rhetoric. 

Persuasive Pro not only helps you refine your message but also amplifies its impact by suggesting the most effective use of emotional triggers, logical appeals, credibility boosters, and other persuasive tactics like the ones outlined in digital rhetoric.

From nuanced word choice to strategic framing, Persuasive Pro will ensure every word you write persuades, engages, and converts. Imagine having an expert rhetorician like Aristotle himself sitting at your side, ready to fine-tune your drafts — that's the power of Persuasive Pro.

Core Course Curriculum

Run Time = 5+ Hours

Lesson 1 - Selecting Persuasion Goals

Discover an approach for identifying clear persuasion objectives that'll sway your audience's perspective and influence their behaviour. Pinpoint the crucial beliefs that will compel your audience to take the actions you desire. In this first lesson, you'll lay the foundations for increased sales, audience growth, and business success.

Lesson 2 - Rhetoric - The Foundations of Persuasion

An introduction to Aristotle's teachings on the art of persuasive speaking or writing, and how they can be applied for 21st century success. All the strategies covered in this course are grounded in the power of the fundamental secrets and principles Aristotle laid down thousands of years ago.

Lesson 3 - Persuasion Strategy 1 - Emotion Language

Our first strategy taps into the most powerful motivator of human behaviour - emotion. This strategy is rooted in Aristotle's principles of pathos. By harnessing its power in your choice of language, your messaging will connect deeply with your audience, ensuring you capture attention and ignite action.

Lesson 4 - Persuasion Strategy 2 - Logical Arguments

Our second strategy is about forming irrefutable logical arguments. Rooted in Aristotle's ancient principle of logos, this strategy and is most powerful when combined with emotion. Discover the types of logical reasoning, how to structure compelling arguments, and when to use them in for maximum impact. 

Lesson 5 - Persuasion Strategy 3 - Forming Metaphors

Our third strategy, metaphors, covers another timeless rhetorical device. Discover how to use them strategically to simplify complex ideas, evoke imagery, and connect emotionally. Make your digital messaging significantly more relatable, memorable, and enhance its impact!

Lesson 6 - Persuasion Strategy 4 - The Art of Storytelling

Our fourth strategy is about using stories to make messages more interesting, help ideas stick, and motivate a change of beliefs. Discover a repeatable method for packaging messages into engaging stories that build emotional connections with your audience. Simplify complex concepts, capture attention, and turn listeners into participants.

Lesson 7 - Persuasion Strategy 5 - Framing

Our fifth strategy  is all about influencing perception. By highlighting selective details to align with pre-existing values and biases, we can shape how our audience receives our message. Guide audience interpretation to drive your desired beliefs, behaviours, and actions.

Lesson 8 - The Persuasion Plan

Digital Rhetoric Value $200

Bring it all together and create your digital persuasion plan. You'll learn how to adapt your strategy to different digital mediums, ensuring your message remains compelling, and has the maximum chance of influencing your audience's thoughts and beliefs. 

Special Lesson - Persuasive Email Framework

Special Lesson Value $100

Using the persuasion tools and strategies covered in this course, discover a repeatable method for crafting insanely engaging audience emails. We've created a step by step approach to creating emails that get opened, drive conversions, and turn your subscribers into mega fans!

Bonus 1 - Persuasion Strategy Document Template

Bonus Value $50

Get your hands on the exact document we use to onboard new agency clients. This easy-to-follow template will guide you through the process of mapping out every important data point needed to tailor a persuasion strategy to your business and audience. Get the full agency client experience for free!

Bonus 2 - Writing With Rhetorical Flair Style Guide

Bonus Value $50

Writing with style is both an art and a science. In this bonus lesson, we have hand selected seven powerful rhetorical techniques that will not only make your writing more persuasive but all improve it's style, flow, and understandability. Ideal for taking your emails, newsletters, advertising copy to the next level.

Bonus 3 - Persuasive Pro GPT Bot

Bonus Value $100

Persuasive Pro is your expert guide to crafting messages that captivate, convince, and convert. This custom-built GPT bot analyses your drafts in real-time, offering tailored insights rooted in the art of persuasion. From refining your sales copy to enhancing blog articles and social media posts, Persuasive Pro empowers you to create content that resonates deeply with your audience, driving engagement and results. 

Digital Rhetoric Value = $200
Email Framework Value = $100
Value of Bonuses = $200
Total Value = $500

All Yours Today For $37

Think Bigger Than The Next Sale

Countless marketing books offer the same foundational tactics: know your audience, craft engaging headlines, focus on benefits rather than features, include psychological triggers like scarcity and the fear of missing out.

While these tactics can work great in the short-term, they often overlook the potential for meaningful impact. By harnessing the ancient principles of persuasion, you can develop a comprehensive strategy that transforms one-time buyers into lifelong fans.

Equipped with timeless wisdom, contemporary case studies, and the most sophisticated persuasion techniques available, your digital communications can propel your brand to new, unprecedented heights.

Imagine achieving the kind of devoted customer base that brands like Apple and Tesla enjoy, where new products are met with fanatic enthusiasm.

With the right persuasion plan, you won't need to chase sales. As your messaging aligns seamlessly with the core beliefs of your dedicated followers, you’ll find that customers are drawn to you, eager to stay, and promote your message to others.

What Will You Achieve?

Increased Sales

Equip yourself with the techniques, tactics, and strategies needed to highlight the value of your products or services. By constructing a bespoke persuasion plan tailored to your business, and then applying the principles of persuasive communication, you'll be able to craft messages that instil the optimal beliefs that motivate your audience to act. This can directly impact sales figures, transforming potential customers into loyal buyers by aligning your offerings with their needs and desires.

Audience Growth

Whether you're a small business owner, freelancer, or aspiring digital influencer, the growth of your online audience is pivotal. Learn how to leverage persuasive tactics to captivate and expand your online following. Discover how to create content that not only attracts attention but engages and retains it. By applying proven techniques, you'll turn passive onlookers into active participants and advocates for your brand, fostering a community around your business.

Business Success

The art of persuasion can help you lay the foundations for overarching business success. By embedding persuasive communication into every facet of your business strategy, you create a compelling narrative around your brand. This narrative becomes a powerful tool in negotiating, marketing, and relationship-building, driving your business towards its goals. These skills will help you navigate challenges, seize opportunities, and position your business as a leader in its field.

Master The Art Of Persuasion Today - Just $37

Transform your business fortunes by learning how to ethically persuade and influence anyone!

Talking Toucan Training
100% Money-Back Guarantee!

We are so convinced you'll see a noticeable improvement in sales or subscriber engagement that we offer an extended money-back guarantee! Request a refund within 90 days and we will we return your money in full!

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