Proven Persuasion Strategies For Email and Content marketing!

Follow a fact based approach to persuasion strategies that increase sales, boost subscriber engagement, and grow your audience!

Why Email & Content Marketing Fails!

Are you an entrepreneur or small business owner struggling to sell more products or services to your online audience?

Are you a digital marketer unsure of how to develop that winning narrative that'll help you craft irresistible offers and adverts. 

Are you a content writer striving to find a way to consistently write blog posts and emails that drives tangible action from your readers?

The ability to persuade has always been the most important skill in history but in a crowded digital landscape, its the difference between success and failure!

Sadly, those deserving of success don't always achieve it.

Have you ever seen a loyal employee miss a promotion or an unqualified politician win an election? Do you offer a quality product that doesn't generate demand? Do you diligently write emails for your subscribers or content for your blog ... only for your efforts to be ignored?

It's not a lack of passion and chances are your content isn't "bad". Its just not appealing to your audiences' minds in the right way. But this can be easily changed once you understand the psychology behind what makes people engage, respond, and take action!

By applying a few simple persuasion and influence techniques, your email and content marketing efforts can start generating the success your effort deserves!

From Ancient Secrets to Modern Day Techniques & Tactics!

Like any other skill, the art of persuasion can be studied, taught and mastered. 

One of the wisest men in history knew this well, Aristotle. Little has changed in human psychology over the past few thousand years making his foundational teachings on rhetoric as relevant today as they ever were.

While an understanding of these fundamental teachings and theories are crucial, modern-day examples are required to teach us even more powerful strategies applicable to email and content marketing.

Just imagine the success your business would enjoy if you started using the exact same tactics successful multinational brands deploy to win over the hearts of their customers. The same tactics that inspire fierce loyalty comparable to religions!

Imagine the online audience your email and content marketing efforts would command if you enriched your messages with the same techniques politicians use to invoke fanatical support. Including the same techniques used to inspire entire countries to unite behind a cause!

Based on proven facts and real-life case studies, you can access an easy to follow blueprint that not only explain these strategies in detail, but also show you how to apply them to your own life and business.

The good news is that the art of persuasion is straightforward once you know the handful of techniques that are proven to work, and how to apply them effectively to your email and content marketing!

Become A Persuasion Champion

Learning persuasion strategies for email and content marketing is crucial to championing the success of your business. After all, these channels allow you to communicate with potential customers in a relaxed environment making them the most potent mediums available.

Persuasion tactics are important for one simple reason. There is often a fundamental belief that if accepted by your audience, makes selling and building a loyal following effortless. For example, the importance of sustainability for an electric car manufacturer or the health benefits of stretching for a yoga studio.

Persuading your audience to adopt that belief is often called "toppling the big domino". As accepting the belief triggers a chain reaction: from engaging with your content to purchasing your products or services. Every email you send, and each piece of content you publish, has the potential to knock that domino over instantly winning over your audience.

By learning powerful persuasion techniques for your emails and content, you can become the architect of your audience's thoughts and the champion of your cause. Like a lantern bearer leading the way through a dark passage, you can guide your audience down the path to embracing the views points that are fundamental to your business' success.

Persuasion Strategies
For Email & Content Marketing

Start enjoying results in your email and content marketing by mastering the art of persuasion!

Understand the powerful techniques used by the most influential public figures and brands of all time, with specific instructions on applying them to your email and content marketing campaigns.

Beginning Aristotle's timeless teachings on rhetoric, you can learn the formulae to influencing and persuading any audience. Including Aristotle's three fundamental ingredients to persuasion and five practical concepts.

Then, backed by real-life persuasion examples from the worlds of business and politics, discover how to apply 20 proven techniques to your email and content marketing efforts, including:
  • The persuasion strategies used in the successful election campaigns of recent presidents including Barack Obama and Donald Tump.
  • The tactics celebrated public figures such as Nelson Mandela, Winston Churchill, and Mahatma Ghandi used to influence entire countries.
  • The influential techniques the world's most successful brands such as Apple, Coca Cola, and Airbnb use to grow huge armies of fanatical customers.
As seen in the examples, the 20 tactics are proven to effective persuade others in multiple situations and circumstances. You'll not only learn the strategy but exactly how to apply it to your business!

To give you everything you need to succeed, we've included at no extra cost ...

Content Strategy & Planning
For Small Business Owners

Tired of pouring valuable time and resources into content marketing strategies that fall flat? Imagine a world where your efforts not only resonate with your audience but also propel your business to new heights. 

While content marketing is one of the most powerful and cost-effective digital marketing strategies, it's success is dependent on your ability to create the right strategy for your business.

The stakes are high. The wrong strategy could mean wasting hours of time or investing a fortune creating content that nobody cares about. That's why it is so important to steer clear of generic content idea by learning how to profile your ideal audience members and plan an effective content library specifically tailored to your dream customers!

By uncovering the nuances of your industry, business, and customers, you'll wield the power to turn heads and capture hearts. Transform your content from mere information to an irresistible force that demands attention.

When combined with proven persuasion techniques, content marketing can help any small business thrive!

This course is specifically built to help entrepreneurs, small business owners, and start-up founders create an effective content strategy and plan that will grow your audience and boost sales!

What Could You Achieve?

Business Success

The power to persuade can be the game-changer that sets your business on the path to success. Whether you're an established business owner or a budding entrepreneur, understanding the art of persuasion is essential. This course guides you through the strategies employed by successful brands, enabling you to win new customers and foster unwavering loyalty. Discover the tactics that propelled giants like Apple and Coca-Cola to iconic status worldwide. Use these techniques to market your products or services with precision, building a devoted customer base that can rival the most fervent of followings.

Grow Your Audience

Your ability to persuade, influence, and inspire is crucial to building a devoted following. Whether you're an aspiring content creator, social media influencer, or someone who simply wants to leave a lasting impact, this course will provide you with the tactics needed to make your message stand out. Dive into the techniques that charismatic leaders like Nelson Mandela and Martin Luther King Jr. used to unite nations. Learn from modern figures who've harnessed persuasion to gain legions of devoted followers. You'll gain insights into how persuasion works, allowing you to create a loyal and engaged audience.

Career Progression

In a fiercely competitive professional landscape, the ability to persuade is the key to unlocking new opportunities and reaching new heights. Whether you're an established employee seeking that long-awaited promotion from your firm or a job seeker aiming to stand out in interviews, mastering the art of persuasion can give you the edge. This course empowers you with time-tested techniques to navigate office dynamics, impress decision-makers, and sway colleagues to support your viewpoint. Learn from the great persuaders of history and contemporary leaders, and chart your course to climbing the corporate ladder.

Looking For The Proof?

Our persuasion training for email and content marketing is based on timeless techniques and proven methods freely observed throughout human history. Beginning with the fundamentals of persuasion, as laid down by Aristotle, Talking Toucan has conducted painstaking research to uncover twenty proven techniques supported by verifiable examples in the worlds of business and politics.

You'll learn the techniques used by some of the world's most persuasive public figures, including: Nelson Mandela, Winston Churchill, Barack Obama, Mahatma Ghandi, Donald Trump, Bill Clinton, Martin Luther King Jr., Franklin D. Roosevelt, and more! You'll also take lessons from the marketing campaigns of the worlds most successful companies, including: Nike, McDonalds, Coca-Cola, Always, Starbucks, Subway, Apple, Guinness, Dove, Air BnB, Old Spice, De Beers, Zoom, Trip Advisor, Budweiser, Toyota, and more!

20 Proven Persuasion Strategies Including:

  • ​​The power of collective identity that motivates an audience to act
  • Language techniques that increase the effectiveness of your message
  • Simple methods for making an idea stick with your audience
  • ​The best ways to charge your messaging full of emotion
  • ​Repeatable ways to make your audience trust you
  • ​Powerful descriptive techniques for enhancing emotional messages
  • Effective tactics for appearing more relatable
  • The art of presenting your product or service as a need
  • ​Using psychology to build authority and social proof
  • ​The art of appealing beyond basic rationale

About Talking Toucan

Hello, I'm Nora Velazco, I'm the Creative Director at Talking Toucan.

Talking Toucan Training is part of Talking Toucan Digital Consultancy. Alongside our core content marketing services, we produce educational resources on persuasion and influence to help people succeed in digital marketing, content writing, and to excel in the world of business in general.

Our resources aren't just based on what I or my colleagues think is the best way. Our programmes are based on carefully conducted research and proven case studies - we do the legwork so you don't have to!

The art of persuasion is very close to our hearts. After all, our business is helping small businesses owners develop a winning digital strategy and an oh so charismatic communication style. That is what inspired us to take these lessons further afield and produce something that can help anyone, whether you want to see more products online or further your career!

Our goal is to provide the tools that empowers you or your business to stand out like a toucan in the jungle that is the business world!

Master Persuasion For Email & Content Marketing - Just $80

Transform your business fortunes by learning how to ethically persuade and influence anyone!

Course One - Curriculum

Persuasion Strategies For Email & Content Marketing

Video Run Time = 4 Hours

Section 1 - Rhetoric - The Foundations of Persuasion

We begin with an introduction to Aristotle's teachings on rhetoric. Rhetoric is the art of effective or persuasive speaking or writing, especially the exploitation of figures of speech and other compositional techniques. Almost all twenty techniques covered in this course utilise the power of three fundamental principles Aristotle laid down.

Section 2 - Basic Communication Techniques

Discover five easy to adopt techniques designed to enhance your communication style.
These techniques will make your messaging more powerful, memorable, and you'll begin learning how to tap into human psychology to compel your audience to act in the way you desire.

Section 3 - Advanced Style Techniques

The next five techniques are designed to take your communication to the next level.
Focusing on what makes an audience agree with you, these strategies will help you carefully select your use of words for maximum effect.

Section 4 - Put Focus On Your Audience

The last two sections shifts the focus away from you and onto your audience.
The tactics covered here are designed to help you adjust your logic, reasoning, emotional appeal, and arguments to the unique needs of your audience.

Section 5 - Advanced Audience Influence

In the final section, we expand on special persuasion techniques built around how your audience perceives you and your message. We'll discuss what you need to focus on from your audience's perspective and how to ensure they see you in the best possible light. 

Course Two - Curriculum

Content Strategy & Planning For Small Business Owners

Video Run Time = 3 Hours

Section 1 - Content Marketing Foundations

Begin by understanding the most important fundamentals of content marketing. Have you ever stopped to think why you create content for your business or what you hope to achieve? In this section, you will learn about the six roles of a content creator and how to select the best content marketing goals for your business!

Section 2 - Analyse Your Audience & Your Market Position

A detailed understanding of your audience is needed if you want to have any hope of effectively persuading and influencing them. Similarly, you need to carefully analyse your market position to plan unique content that gets results! Learn how to profile your audience members and carve yourself a winning edge for your content.

Section 3 - Putting It All Together

In the final group of lessons, you're going to learn how to put everything together. Create your content mission declaration, finalise your content strategy, and create a content plan! What's more, you'll learn how to layer the persuasion techniques discussed in the first course into your content marketing efforts!

Talking Toucan Training
100% Money-Back Guarantee!

Request a refund within 90 days of your purchase and not only will we issue you with a full refund, we'll make a $20 donation to our charity partners protecting the Amazon Rainforest (the natural habitat of our friend the Toco Toucan).

Master Persuasion Today For Just $80

Transform your business by learning effective persuasion techniques for email and content marketing!

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